Reconnecting with the past in social media: The moderating role of social influence in nostalgia marketing on Pinterest
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.1655
Abstract: Nostalgia marketing practices in social media help brands link consumers with happier times from the past. A randomized 2 (evoked nostalgia: high vs. low) × 2 (social influence: high vs. low) between-subjects factorial design experiment was conducted… read more here.
Keywords: social media; nostalgia marketing; social influence; evoked nostalgia ... See more keywords
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.02.039
Abstract: Abstract Although there has been recent interest in the measurement of advertising-evoked nostalgia, the dimensionality and generalizability of the related scales are restricted to the national/cultural boundaries of Western nations. In the present study, we… read more here.
Keywords: scale measure; measure evoked; emic scale; evoked nostalgia ... See more keywords
Food-evoked nostalgia
Sign Up to like & getrecommendations! Published in 2022 at "Cognition and Emotion"
DOI: 10.1080/02699931.2022.2142525
Abstract: ABSTRACT In three studies, we examined food as an elicitor of nostalgia. Study 1 participants visualised eating either a nostalgic or regularly consumed food. Study 2 participants visualised consuming 12 foods. Study 3 participants consumed… read more here.
Keywords: food; food evoked; evoked nostalgia; study participants ... See more keywords
What elicits music-evoked nostalgia? An exploratory study among college students
Sign Up to like & getrecommendations! Published in 2022 at "Psychology of Music"
DOI: 10.1177/03057356221087446
Abstract: The purpose of this study was to further explore how song (a) familiarity, (b) enjoyment, (c) autobiographical salience, and (d) emotional arousal as well as a person’s (e) current mood state and (f) nostalgia proneness… read more here.
Keywords: music; evoked nostalgia; music evoked; study ... See more keywords