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Published in 2021 at "Management Decision"
DOI: 10.1108/md-01-2021-081
Abstract: The purpose of this perspective paper is to answer the question of why some multinational corporations (MNCs) do not evolve and fail to avoid retrogression by natural selection in international business (IB) and to introduce…
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Keywords:
fittest global;
survival fittest;
global markets;
decline ... See more keywords