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Published in 2020 at "Journal of Retailing"
DOI: 10.1016/j.jretai.2020.11.002
Abstract: Abstract In this paper, the authors review current literature on retail formats and propose a new customer-centric framework for retailers to focus on as they continue to innovate and evolve. Specifically, they review the literature…
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Keywords:
retail formats;
evolution retail;
formats past;
customer ... See more keywords