The evolving world of research in marketing and the blending of theory and data
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2019.12.001
Abstract: Abstract The world, and the way research is conducted in marketing, has changed over the last fifty years. For example, there has been an increased emphasis on theory and model testing. This paper briefly identifies… read more here.
Keywords: research; theory; evolving world; marketing ... See more keywords
Living, Rapid Reviews in a Rapidly Evolving World
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DOI: 10.7326/m22-3283
Abstract: In their article, Holmer and colleagues reported the final update of a living review that examined the duration of IgG antibody response, the role of previous SARS-CoV-2 infection to prevent reinfection, and the role of… read more here.
Keywords: rapid reviews; rapidly evolving; evolving world; reviews rapidly ... See more keywords