Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2017.04.005
Abstract: Teenagers are major contributors of online content because of continuous communication and sharing with peers using social media or instant messaging apps. They like to immediately tell the world about their purchases and consumption experiences,… read more here.
Keywords: adolescent ewom; ewom intentions; peers internet; investigation roles ... See more keywords
Marketing China to U.S. travelers through electronic word-of-mouth and destination image: Taking Beijing as an example
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DOI: 10.1177/1356766720987869
Abstract: The tourism industry in China has grown significantly over the last two decades. Most of the growth, however, is fueled by domestic tourism. As one of the biggest tourism markets in the world, U.S. tourists… read more here.
Keywords: destination; destination image; marketing; intention ... See more keywords
Prestige and Dominance: How eWOM Differs Between Consumers High in Authentic and Hubristic Pride
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.898946
Abstract: Electronic word-of-mouth (eWOM) influences consumers' purchase decisions, but few studies have investigated the antecedents that lead consumers to create different types of eWOM. From the perspective of social interactions, this research explored how two subtypes… read more here.
Keywords: dominance ewom; ewom; types ewom; pride ... See more keywords