The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
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DOI: 10.1016/j.ijhm.2018.03.006
Abstract: Abstract We treated electronic word-of-mouth (eWOM) behavior as a multidimensional construct and investigated the salient predictors for each individual eWOM behavior in this study, with an emphasis on hotel attribute performance. The results show that… read more here.
Keywords: electronic word; hotel attribute; performance; ewom behaviors ... See more keywords