How differences in eWOM platforms impact consumers’ perceptions and decision-making
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DOI: 10.1080/10919392.2018.1517479
Abstract: ABSTRACT This article aims to examine the effects of different features of various eWOM (electronic word-of-mouth) platforms on consumers’ perceived credibility of eWOM regarding the product-related risks. Based on the stimuli–organism–response (S–O–R) theory, this study… read more here.
Keywords: social cues; credibility; ewom platforms; tie strength ... See more keywords