An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India.
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DOI: 10.12688/f1000research.74928.1
Abstract: Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the… read more here.
Keywords: empirical examination; customer advocacy; customer; examination customer ... See more keywords
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
Sign Up to like & getrecommendations! Published in 2022 at "F1000Research"
DOI: 10.12688/f1000research.74928.2
Abstract: Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the… read more here.
Keywords: empirical examination; customer advocacy; customer; examination customer ... See more keywords