An Examination of Gym Supplement Choice: Using the Modified Theory of Planned Behaviour
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DOI: 10.1080/10454446.2020.1817827
Abstract: ABSTRACT The study builds on the theory of planned behaviour and empirically tests a model that incorporates the effects of health consciousness, social influence, and risk-benefit perception in predicting consumers’ attitude and intention to purchase… read more here.
Keywords: planned behaviour; theory planned; examination gym; gym supplements ... See more keywords