Integrating factors influencing hijab purchase intention among Muslim women
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DOI: 10.1108/jima-10-2018-0194
Abstract: Purpose This study aims to examine the hijab purchase intention of Muslim women by applying the theory of reasoned action: religious commitment, satisfaction (attitude), dressing style and knowledge source (subjective norms). Design/methodology/approach Data were collected… read more here.
Keywords: examine hijab; hijab purchase; purchase intention; muslim women ... See more keywords