Inside-out and outside-in mental models: a top executive perspective
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DOI: 10.1108/ebr-10-2016-0133
Abstract: Purpose The purpose of this paper is to identify and characterise executives’ inside-out (firm-oriented) and outside-in (market-oriented) mental models. As these two orientations are vital for strategic decision-making, yet potentially contradictory, it is important to… read more here.
Keywords: inside outside; top executive; mental models; outside mental ... See more keywords