Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation
Sign Up to like & getrecommendations! Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-05-2019-0421
Abstract: Purpose Keeping in mind the growing significance of online reviews, management of responses to the customer reviews – webcare – is becoming important in recent times. How a firm responds to online reviews can send… read more here.
Keywords: review; exhaustive selective; strategy; brand ... See more keywords