Habit slips: when consumers unintentionally resist new products
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DOI: 10.1007/s11747-016-0482-9
Abstract: Consumers’ existing habits are a key driver of resistance to new product use. In an initial survey to identify this role of habit, consumers reported on products that they had purchased intending to use. They also… read more here.
Keywords: use; existing habits; product use; habit slips ... See more keywords