“Then there is an exit”: an analysis of German soccer fans’ tendencies to abandon their (former) favored clubs
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DOI: 10.1108/sbm-11-2024-0162
Abstract: PurposeFans who invest time, money and passion in their relationship with fan objects are essential for the future of soccer. Despite this significance, there has been an increasing number of recent media reports on declining… read more here.
Keywords: soccer fans; fans tendencies; analysis german; exit analysis ... See more keywords