Consumer Expectations of Online Services in the Insurance Industry: An Exploratory Study of Drivers and Outcomes
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DOI: 10.3389/fpsyg.2017.01254
Abstract: Today, the customer-brand relationship is fundamental to a company’s bottom line, especially in the service sector and with services offered via online channels. In order to maximize its effects, organizations need (1) to know which… read more here.
Keywords: online services; insurance; model; consumer expectations ... See more keywords