Expenditure-based segmentation of tourists taking into account unobserved heterogeneity: The case of Venice
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DOI: 10.1177/1354816619841713
Abstract: Visitors to big tourist cities are very likely heterogeneous and can be classified into different segments, for example, low and high spenders. Previous studies on visitor expenditure-based segmentation seem to have only taken into account… read more here.
Keywords: unobserved heterogeneity; heterogeneity; based segmentation; expenditure based ... See more keywords