Influencing factors of users’ shift to buying expensive virtual gifts in live streaming: Empirical evidence from China
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DOI: 10.3389/fpsyg.2022.997651
Abstract: The market size of live streaming on the Internet, in which the streamer earns profit by prompting users to give virtual gifts through emotional labor, is getting bigger and bigger. However, most users will only… read more here.
Keywords: gifts live; shift buying; virtual gifts; live streaming ... See more keywords