Enhancing customer happiness through green practices, engagement, brand experience and attachment in South Africa’s hotel sector: a mediation approach
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DOI: 10.1080/23311886.2025.2482118
Abstract: Abstract Green hotels attract environmentally conscious customers who claim to find happiness in them. Environmentally conscious customers derive happiness from the idea that brands contribute immensely to the environment’s well-being. The study investigates the impact… read more here.
Keywords: engagement brand; customer happiness; experience attachment; happiness ... See more keywords