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Published in 2018 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-06-2017-0124
Abstract: The purpose of this paper is to demonstrate that a deeper analysis of customer experience (CE) can identify idiosyncratic and critical perceptions in the experiences of groups of customers.,The methodology that the authors used is…
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Keywords:
experience models;
holistic model;
experience;
customer experience ... See more keywords
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Published in 2023 at "Frontiers in Human Neuroscience"
DOI: 10.3389/fnhum.2023.1146083
Abstract: Aesthetic experiences have the potential to promote learning and creativity by enhancing the ability to understand complexity and to integrate novel or disparate information. Offering a theoretical framework for understanding the cognitive benefits of aesthetic…
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Keywords:
models human;
human learning;
network;
aesthetic experience ... See more keywords