Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
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DOI: 10.3389/fpsyg.2020.01972
Abstract: The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the… read more here.
Keywords: experience omnichannel; sales atmospheres; omnichannel behavior; consumer experience ... See more keywords