Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event
Sign Up to like & getrecommendations! Published in 2017 at "European Sport Management Quarterly"
DOI: 10.1080/16184742.2016.1247903
Abstract: ABSTRACT Research question: Participation in sport events is a significant aspect of experience. So far very few analyses exist that shed light on the kind of experiences that satisfy participants within the context of sport… read more here.
Keywords: experiential marketing; study; sport; event ... See more keywords
Experiential marketing, social judgements, and customer shopping experience in emerging markets
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-02-2018-0081
Abstract: Purpose The purpose of this paper is to examine the influence of experiential marketing modules, service quality and social judgement on experiential values of young customers. The paper also investigates the effects of experiential values… read more here.
Keywords: experiential values; customer; shopping; experiential marketing ... See more keywords
Enhancing the principles of experiential marketing in ophthalmology services
Sign Up to like & getrecommendations! Published in 2021 at "Romanian Journal of Ophthalmology"
DOI: 10.22336/rjo.2021.73
Abstract: Introduction. Consumers are getting more empowered, the process of empowerment transforming them into the partners of organizations or co-producers of services. Health care services, as well as ophthalmology services, have been a sensitive topic and… read more here.
Keywords: principles experiential; ophthalmology; ophthalmology services; enhancing principles ... See more keywords
The Influence of Experiential Marketing of JUDO Gym on Exercise Participation: The Verification of Mediation Effect of Experiential Satisfaction
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Instrumentation"
DOI: 10.22471/martialarts.2019.4.2.01
Abstract: The purpose of this study was to influence of experiential marketing of Judo gym on experiential marketing and exercise participation and this study aims at providing fundamental data and information on Judo gym academy by… read more here.
Keywords: exercise participation; judo gym; marketing; experiential marketing ... See more keywords
The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan
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DOI: 10.3390/su11041041
Abstract: Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing… read more here.
Keywords: service innovation; marketing; tourism factories; experiential marketing ... See more keywords