Experiential Purchase Quality
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Service Research"
DOI: 10.1177/1094670518770042
Abstract: Experiential purchases, such as movies, theme parks, and vacations, represent a unique, and exceedingly popular, type of marketing behavior. Despite the increasing popularity of purchased experiences, the question of what makes one experiential purchase superior… read more here.
Keywords: experiential purchase; purchase; purchase quality; quality experiential ... See more keywords
Who Can Get More Happiness? Effects of Different Self-Construction and Experiential Purchase Tendency on Happiness
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2021.799164
Abstract: This study introduces the self-construction methods of consumers and the tendency characteristics of experiential purchase to study the effects of physical purchase and experiential purchase on wellbeing. The dependent self-builders obtain higher happiness from experiential… read more here.
Keywords: higher happiness; experiential purchase; purchase; self construction ... See more keywords