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Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2016.02.003
Abstract: Abstract Although food tourism has been characterized as an emerging industry, studies of branding in food tourism are limited. This work applies a novel, value-driven approach to evaluate experiential value as the antecedent for branding…
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Keywords:
food tourism;
branding food;
food;
experiential value ... See more keywords
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Published in 2020 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2018.1482944
Abstract: Abstract Although practitioners-based survey indicated that trust in businesses and other societal institutions wane simultaneously whilst academic literatures support the view that externally sanctioned beliefs drive consumers’ trust in specific firms, the relationship between broad-level…
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Keywords:
generalized trust;
creating particularized;
experiential value;
trust ... See more keywords
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1
Published in 2021 at "British Food Journal"
DOI: 10.1108/bfj-02-2021-0136
Abstract: PurposeThe purpose of this study is to provide useful data for setting up eco-friendly restaurant (EFR) marketing strategies by analyzing experiential value and well-being perception, lovemarks and behavior intention, before presenting practical proposals.Design/methodology/approachThe data used…
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Keywords:
perception lovemarks;
experiential value;
eco friendly;
perception ... See more keywords
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Published in 2021 at "European Journal of Marketing"
DOI: 10.1108/ejm-04-2019-0302
Abstract: Purpose This study aims to integrate and extend existing approaches from self-identity literature by examining the underexplored aspects of online private self-disclosure. The study first explores the experiential value co-created when consumers voluntarily self-disclose on…
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Keywords:
self;
private self;
self disclosure;
experiential value ... See more keywords
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Published in 2019 at "Fashion and Textiles"
DOI: 10.1186/s40691-018-0166-9
Abstract: This study explores the roles of vividness and interactivity—two technological dimensions of virtual reality mediums—for consumers’ approach intention toward immersive virtual reality stores. In addition to telepresence, a well-established variable in explaining the effectiveness of…
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Keywords:
approach intention;
value;
experiential value;
virtual reality ... See more keywords
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Published in 2017 at "Applied Ecology and Environmental Research"
DOI: 10.15666/aeer/1502_043053
Abstract: When people are satisfied with the material life, they have abundant financial capability and time to stress on the leisure life so that the selection and frequency of recreation have been largely enhanced. A lot…
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Keywords:
destination;
revisit intention;
attractiveness;
experiential value ... See more keywords
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2
Published in 2022 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph19042235
Abstract: This study investigated the experiences of older adults with technologies they own and determined how they value them. Thirty-seven older adults participated in a Show and Tell co-creation session at a one-day workshop. Participants described…
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Keywords:
value technologies;
older adults;
qualitative study;
experiential value ... See more keywords