Experiential marketing, social judgements, and customer shopping experience in emerging markets
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-02-2018-0081
Abstract: Purpose The purpose of this paper is to examine the influence of experiential marketing modules, service quality and social judgement on experiential values of young customers. The paper also investigates the effects of experiential values… read more here.
Keywords: experiential values; customer; shopping; experiential marketing ... See more keywords
How do food consumption motivations and emotions affect the experiential values and well-being of foodies?
Sign Up to like & getrecommendations! Published in 2020 at "British Food Journal"
DOI: 10.1108/bfj-04-2020-0355
Abstract: PurposeTravellers who love to try different foods and who frequently follow up on food-related news and topics consider themselves to be “foodies”. The main aim of this research was to identify the relationships among food… read more here.
Keywords: research; experiential values; consumption motivations; food consumption ... See more keywords