Femvertising as a media strategy to increase self-esteem of adolescents: An experiment in India
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DOI: 10.1016/j.childyouth.2020.104965
Abstract: Abstract The new trend of pro-woman, counterstereotype advertisements termed ‘femvertising’ is gaining popularity and social acceptance. Social cognitive theory postulates that children learn from social experiences including those from media by identifying with other individuals,… read more here.
Keywords: increase self; strategy increase; femvertising media; experiment india ... See more keywords