Building Bridges Between ESG and Consumer Intentions: Unveiling the Trust Dynamics in Small and Medium Enterprises
Sign Up to like & getrecommendations! Published in 2025 at "Sustainable Development"
DOI: 10.1002/sd.70131
Abstract: This study investigates the impact of ESG management on consumer trust and purchase intention in the context of small and medium‐sized enterprises (SMEs). By categorizing trust into expertise trust and benevolence trust, the research reveals… read more here.
Keywords: consumer; benevolence trust; trust; expertise trust ... See more keywords