Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos
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DOI: 10.17645/mac.v8i1.2536
Abstract: Due to the rise of the Internet, the effects of different science communication formats in which experts appear cannot be neglected in communication research. Through their emotional and more comprehensible communication ‘sciencetubers’—who frequently differ from… read more here.
Keywords: communication; youtube videos; experts perceived; perceived trustworthiness ... See more keywords