The effect of implicit and explicit extrinsic cues on hedonic and sensory expectations in the context of beer
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DOI: 10.1016/j.foodqual.2019.103855
Abstract: Abstract While the demand for non-alcoholic beer has increased, consumers often complain about its inferior sensory characteristics. As expectations mediate the effect of extrinsic product cues on sensory perception, we could utilise these cues to… read more here.
Keywords: effect implicit; explicit extrinsic; implicit explicit; extrinsic cues ... See more keywords