Beyond explicit measures in marketing research: Methods, theoretical models, and applications
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102545
Abstract: Abstract Whereas traditional self-report procedures and methods mainly tap into consumers explicit attitudes, the implicit cognition paradigm provide researchers and marketing practitioners with a unique tool to uncover consumer implicit attitudes, choices, decisions, and action… read more here.
Keywords: explicit measures; special issue; measures marketing; marketing research ... See more keywords
Rating the Honesty of White and Black Children via Implicit and Explicit Measures: Implications for Child Victims in the Criminal Justice System.
Sign Up to like & getrecommendations! Published in 2023 at "Child maltreatment"
DOI: 10.1177/10775595231173363
Abstract: The present study explored implicit and explicit honesty perceptions of White and Black children and whether these perceptions predicted legal decisions in a child abuse case. Participants consisted of 186 younger and 189 older adults… read more here.
Keywords: implicit explicit; explicit measures; black children; honesty white ... See more keywords
An empirical comparison of different implicit measures to predict consumer choice
Sign Up to like & getrecommendations! Published in 2017 at "PLoS ONE"
DOI: 10.1371/journal.pone.0183937
Abstract: While past research has found that implicit measures are good predictors of affectively driven, but not cognitively driven, behavior it has not yet been tested which implicit measures best predict behavior. By implementing a consumer… read more here.
Keywords: explicit measures; empirical comparison; consumer; implicit measures ... See more keywords