Implicit and explicit preferences for brand name sounds
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DOI: 10.1007/s11002-018-9456-7
Abstract: This research shows that people implicitly and explicitly prefer sounds that are more common among top brand names (e.g., “S,” “M,” “L,” and “E”). Implicit preferences correlate with explicit willingness to pay more for hypothetical… read more here.
Keywords: brand name; implicit explicit; brand; explicit preferences ... See more keywords