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Published in 2017 at "Kybernetes"
DOI: 10.1108/k-01-2016-0013
Abstract: This paper aims to describe a method for combining perceived community support, relationship quality and the extended technology acceptance model in the same empirically derived associative network. The research also examines the moderating role of…
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Keywords:
social network;
network;
exploration social;
knowledge structures ... See more keywords
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Published in 2023 at "Media Watch"
DOI: 10.1177/09760911231159690
Abstract: With increased social media (SM) use, users are becoming frequently more exposed to SM influencers. This study aimed to explore SM influencer aspirations among young adults, specifically investigating the desire and rationale to become a…
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Keywords:
social media;
influencer;
media users;
desires become ... See more keywords