The vice and virtue of on-the-go consumption: An exploratory segmentation
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DOI: 10.1016/j.jretconser.2019.06.017
Abstract: Abstract The consumption of on-the-go food and beverages is increasingly common among today's time-pressed consumers, yet it has not been thoroughly investigated. Drawing on behavioral decision theory, this research blended attitudinal and behavioral elements of… read more here.
Keywords: virtue consumption; exploratory segmentation; consumption; vice ... See more keywords