Explorer l’expérience de shopping dans un magasin phygital
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DOI: 10.7193/dm.091.45.60
Abstract: Exploring the shopping experience in a phygital store This study presents a first exploration of the shopping experience in a phygital store. The objective is to identify the functions of digital and physical devices and… read more here.
Keywords: shopping; digital physical; rience; shopping experience ... See more keywords