Exploring the effectiveness of hotel management's responses to negative online comments
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DOI: 10.1016/j.lingua.2018.10.004
Abstract: Abstract The present study aims to identify the linguistic strategies and resources that characterize the review response genre, hotel management's responses addressing negative comments posted by dissatisfied customers on travel websites. It has been established… read more here.
Keywords: hotel management; exploring effectiveness; hotel; management ... See more keywords