Exploring Generation Z's Interaction With Voice Assistants in Online Shopping: A Multi‐Method Approach
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DOI: 10.1002/cb.70061
Abstract: The present study explores how Generation Z interacts with voice assistants and reacts to their product recommendations when shopping online. This research combines a self‐report survey, the Zaltman Metaphor Elicitation Technique, and an eye‐tracked product… read more here.
Keywords: voice; product; exploring generation; voice assistants ... See more keywords
Exploring the generation gap in the workplace in South Korea
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DOI: 10.1080/13678868.2017.1306769
Abstract: ABSTRACT This study reviewed current literature on generational issues in Korea, specifically in relation to the workplace. Based on the results, this study concluded that distinct generations of workers exist in Korea. While there are… read more here.
Keywords: exploring generation; generation; workplace; generation gap ... See more keywords