Exploring servitization through the paradox lens: Coping practices in servitization
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DOI: 10.1016/j.ijpe.2020.107619
Abstract: Abstract The study analyzes the coping practices that emerge when a manufacturer of standardized products and add-on services expands to provide customized solutions. Based on a comparative case study methodology conducted across four case companies,… read more here.
Keywords: exploring servitization; coping practices; product; study ... See more keywords