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Published in 2020 at "Publishing Research Quarterly"
DOI: 10.1007/s12109-020-09759-5
Abstract: This project explores the business practices and cultural place of independent bookshops in Scotland. The research examines the connections that independent bookshops have with their various stakeholders, and investigates the support and policy change bookshops…
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Keywords:
indies scotland;
scotland exploring;
unique role;
bookshops scotland ... See more keywords
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Published in 2021 at "Journal of Strategic Marketing"
DOI: 10.1080/0965254x.2021.1922489
Abstract: Sport brand management has become an increasingly strategic process, yet most scholarly attention has been focused exclusively on men’s sport. This study contributes to knowledge surrounding women’...
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Keywords:
seeing things;
sport;
exploring unique;
things differently ... See more keywords