Articles with "exploring unique" as a keyword



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Indies in Scotland: Exploring the Unique Role of Independent Bookshops in Scotland’s Towns and Villages

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Published in 2020 at "Publishing Research Quarterly"

DOI: 10.1007/s12109-020-09759-5

Abstract: This project explores the business practices and cultural place of independent bookshops in Scotland. The research examines the connections that independent bookshops have with their various stakeholders, and investigates the support and policy change bookshops… read more here.

Keywords: indies scotland; scotland exploring; unique role; bookshops scotland ... See more keywords

Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams

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Published in 2021 at "Journal of Strategic Marketing"

DOI: 10.1080/0965254x.2021.1922489

Abstract: Sport brand management has become an increasingly strategic process, yet most scholarly attention has been focused exclusively on men’s sport. This study contributes to knowledge surrounding women’... read more here.

Keywords: seeing things; sport; exploring unique; things differently ... See more keywords