Organizational determinants as antecedent factors of export marketing strategy archetypes of agri-food firms: a three country analysis
Sign Up to like & getrecommendations! Published in 2021 at "British Food Journal"
DOI: 10.1108/bfj-03-2021-0217
Abstract: PurposeThis paper researches export marketing strategy (EMS) archetypes of agri-food exporters and organizational determinants that pose as their antecedent factors, using resource-based, dynamic capabilities and contingency theories as theoretical framework in a multi-county research setting.… read more here.
Keywords: methodology; organizational determinants; marketing strategy; agri food ... See more keywords
Unleashing the importance of creativity, experience and intellectual capital in the adaptation of export marketing strategy and competitive position
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DOI: 10.1371/journal.pone.0241670
Abstract: Export marketing strategy has become an exciting research topic in strategic management literature because of its momentous role in sustainable competitive advantage and performance of firms. However, it is not yet recognized what factors enable… read more here.
Keywords: marketing strategy; marketing; sustainable competitive; performance ... See more keywords