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Published in 2021 at "British Food Journal"
DOI: 10.1108/bfj-03-2021-0217
Abstract: PurposeThis paper researches export marketing strategy (EMS) archetypes of agri-food exporters and organizational determinants that pose as their antecedent factors, using resource-based, dynamic capabilities and contingency theories as theoretical framework in a multi-county research setting.…
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Keywords:
methodology;
organizational determinants;
marketing strategy;
agri food ... See more keywords
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Published in 2020 at "PLoS ONE"
DOI: 10.1371/journal.pone.0241670
Abstract: Export marketing strategy has become an exciting research topic in strategic management literature because of its momentous role in sustainable competitive advantage and performance of firms. However, it is not yet recognized what factors enable…
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Keywords:
marketing strategy;
marketing;
sustainable competitive;
performance ... See more keywords