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Published in 2025 at "Journal of Interactive Marketing"
DOI: 10.1177/10949968251358181
Abstract: On many online platforms, professional human recommenders have largely been replaced by Recommendation Agents (RAs): algorithms that can—at lower cost and higher speed—incorporate users’ explicit and tacit preferences into customized search results that help with…
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Keywords:
help unveiling;
specialization;
express narrow;
recommendation agents ... See more keywords