EXPRESS: A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays
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DOI: 10.1177/00222429211013042
Abstract: At the intersection of technology and marketing, the authors develop a framework to unobtrusively detect salespersons’ faces and simultaneously extract six emotions: happiness, sadness, surprise, anger, fear, and disgust. They analyze 99,451 sales pitches on… read more here.
Keywords: new livestream; express new; emotional displays; livestream retail ... See more keywords