Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Sign Up to like & getrecommendations! Published in 2021 at "International Journal of Research in Marketing"
DOI: 10.1016/j.ijresmar.2021.09.005
Abstract: Abstract Digital marketing communication, that is, communication through digital or electronic media among businesses and consumers, is growing rapidly, especially during the COVID-19 era. We propose a framework for analyzing digital marketing communication along four… read more here.
Keywords: extant research; digital marketing; marketing; marketing communication ... See more keywords