Should a retailer sell its own extended warranties or resell those from the manufacturer when confronting supplier encroachment?
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DOI: 10.1080/01605682.2020.1759383
Abstract: Abstract Due to fierce competition in the product market under conditions of supplier encroachment, many brand name retailers, including Sears, Best Buy, and Circuit City, depend on the extended warranty contracts that they sell along… read more here.
Keywords: extended warranty; retailer; manufacturer; sell extended ... See more keywords