Articles with "extension theory" as a keyword



Consumer behavioral intention toward sustainable biscuits: An extension of the theory of planned behavior with product familiarity and perceived value

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Published in 2024 at "Business Strategy and the Environment"

DOI: 10.1002/bse.3774

Abstract: Sustainable food consumption may help mitigate the impact that the food industry exerts on the natural environment. To foster sustainable food consumption, it is essential to understand consumers' perceptions related to sustainable food as well… read more here.

Keywords: sustainable biscuits; theory planned; sustainable food; extension theory ... See more keywords

Why Do Patients Move from Online Health Platforms to Hospitals? The Perspectives of Fairness Theory and Brand Extension Theory

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Published in 2019 at "International Journal of Environmental Research and Public Health"

DOI: 10.3390/ijerph16193755

Abstract: Online healthcare services are growing rapidly. Patients can receive health support through communication with online health professionals. However, previous research on eHealth has focused on patients’ online behavioral intentions. The purpose of this study is… read more here.

Keywords: online health; research; extension theory; fairness theory ... See more keywords