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Published in 2023 at "Health communication"
DOI: 10.1080/10410236.2023.2212139
Abstract: Recognizing the need for more evidence-based interventions and the potential of well-crafted messages in communicating the opioid epidemic, this study investigates the effectiveness of two messaging strategies (i.e., victim vividness and external attribution) that have…
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Keywords:
victim vividness;
attribution;
victim;
support ... See more keywords