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Published in 2020 at "International Journal of Market Research"
DOI: 10.1177/1470785320915408
Abstract: This research attempts to complement ongoing discussions on the effects of firm innovativeness on performance and explain the role of external involvement in the relationship between firm innovativeness and performance in B2B settings. More importantly,…
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Keywords:
innovativeness performance;
external involvement;
involvement;
firm innovativeness ... See more keywords