Articles with "external publics" as a keyword



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Building and Protecting Organizational Trust with External Publics: Canadian Senior Executives' Perspectives

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Published in 2017 at "Canadian journal of communication"

DOI: 10.22230/cjc.2017v4n5a3076

Abstract: Background  Building and protecting trust has always been challenging, yet critical for organizational success. Analysis This article examines how Canadian organizations recognized as being successful generate trust with their external publics. Using a grounded theory… read more here.

Keywords: organizational trust; building protecting; trust; trust external ... See more keywords