The effect of implicit and explicit extrinsic cues on hedonic and sensory expectations in the context of beer
Sign Up to like & getrecommendations! Published in 2020 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2019.103855
Abstract: Abstract While the demand for non-alcoholic beer has increased, consumers often complain about its inferior sensory characteristics. As expectations mediate the effect of extrinsic product cues on sensory perception, we could utilise these cues to… read more here.
Keywords: effect implicit; explicit extrinsic; implicit explicit; extrinsic cues ... See more keywords
Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling
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DOI: 10.1177/0973258617722422
Abstract: There are multiple attributes and product features which influence youth and impact their purchase decisions. The companies are assiduously trying to tap young consumers but are unable to sustain their high growth and market share.… read more here.
Keywords: brand cues; young consumers; impact brand; brand ... See more keywords
How do extrinsic cues influence consumers’ online hotel booking decisions? An event-related potential experiment
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DOI: 10.3389/fpsyg.2022.990640
Abstract: Booking decision is a typical decision-making behavior in hospitality, while the neural processing of it is still unclear. To address this issue, with the help of event-related potential (ERP), this work uncovered the neural mechanism… read more here.
Keywords: online hotel; extrinsic cues; related potential; booking decisions ... See more keywords