The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?
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DOI: 10.1108/ejm-11-2021-0891
Abstract: Purpose This study aims to examine the role of face consciousness, materialism and risk of embarrassment in determining consumer purchase intention toward counterfeit luxury brand. In addition, the authors explore boundary conditions of these relationships.… read more here.
Keywords: purchase intention; luxury counterfeits; luxury; face consciousness ... See more keywords
Sharing Reward Program Based on Face Consciousness in Social Media
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DOI: 10.2147/prbm.s362920
Abstract: Purpose In social marketing, sharing reward program (SRP) is a common way to improve the marketing effect. However, few studies have explored the impact of consumers’ self-presentation and face consciousness on enterprise SRP. This study… read more here.
Keywords: consciousness; srp; reward program; face consciousness ... See more keywords
External Supervision, Face Consciousness, and Pesticide Safety Use: Evidence from Sichuan Province, China
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DOI: 10.3390/ijerph19127013
Abstract: Clarifying the factors influencing the safe use of pesticide is essential for scientific decision making to effectively manage pesticide use and promote sustainable agroecological development. The study aims to explore the factors influencing farmers’ safe… read more here.
Keywords: face consciousness; external supervision; face; supervision ... See more keywords