Effects of Smiley Face Scales on Visual Processing of Satisfaction Questions in Web Surveys
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DOI: 10.1177/0894439316674166
Abstract: Web surveys permit researchers to use graphic or symbolic elements alongside the text of response options to help respondents process the categories. Smiley faces are one example used to communicate positive and negative domains. How… read more here.
Keywords: smiley face; web surveys; face scales; smiley faces ... See more keywords