Facebook advertising for cancer prevention: a pilot study
Sign Up to like & getrecommendations! Published in 2019 at "British Journal of Dermatology"
DOI: 10.1111/bjd.17993
Abstract: Facebook and other social media platforms have been used to influence public opinion, political behavior, and retail. However, Facebook can also be used as an opportunity for public health promotion. Indoor tanning is a known… read more here.
Keywords: pilot study; cancer prevention; prevention pilot; advertising cancer ... See more keywords
Negative factors of beliefs toward advertising on Facebook and their effect on attitudes
Sign Up to like & getrecommendations! Published in 2017 at "Problems and perspectives in management"
DOI: 10.21511/ppm.15(2-2).2017.09
Abstract: Previous research has studied the effects of materialism, value corruption and falsity, which were identified by Pollay and Mittal (1993) as negatively impacting the beliefs about advertising. Few, if any, assessed negative beliefs about Facebook… read more here.
Keywords: advertising; facebook; advertising facebook; negative factors ... See more keywords